At an IABC event (photo by Shel Holtz). Here’s our roundup of social media, tech and marketing conferences and events for the month of June. Lots of great gatherings on tap. For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. We’ve also published a roundup of nonprofit […]
BeeTV goes beyond the check-in and socializes TV viewing
eeTV, the app that turns everyday TV watching into a social experience and lets users share their favorite TV moments with friends and others in real time, has just recently announced the launch of their new free iPad application, now available in the iTunes store. You can use BeeTV on your iPad or on the […]
Toyota launches a social network for drivers
Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality […]
Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
Red Heart leads field of Apps for Change winners
Nokia held the first Apps for Change contest, inviting people from around the world to suggest a mobile application to benefit society — which Nokia has agreed to develop. 302 submissions were fielded from people in 53 countries and the winner is now being announced.