Based on CSRA’s recent research as well as my 25 years’ experience with guiding B2Bs’ adoption of disruptive technology, I predict that 2012 will see significant social business takeup among B2B pioneers. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be.
Social media, Gov 2.0 and government workers
At Socialmedia.biz, we spend most of our time working with business clients, along with a number of nonprofits and educational organizations. But the type of organization is not what’s important. Developing social strategies to help people in their local communities improve their lives – that’s what jazzes our team.
Social media, tech & marketing events: March
My gosh, what an action-packed month we have dead ahead! Which conferences listed below will you be attending? I’m flying to Las Vegas on Saturday to give a 90-minute bootcamp on social media at the American Society for Public Administration’s annual conference with Socialmedia.biz colleague Chris Abraham.
The quantum method of reaching out to bloggers
Look for the cumulative power of the long tail My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way […]
Why I hate the term ‘content marketing’
It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to […]