Social media highlights from BlogOn

I’ll post a very large photo album of speakers and attendees at the BlogOn conference later today (possibly tomorrow), and I haven’t had a chance to blog entire sessionis (it’s a very fast-paced schedule), but here are some highlights from today:

James Currier, Tickle: Social media has been there for 10 years, but no one has called it out. Advertisers have begun to understand that. … Social media — we used to call it emergent media, interpersonal media, user-generated content.

Reid Hoffman, LinkedIn: If you don’t have a blog component as part of your customer strategy, you’re missing out.

Ross Mayfield, Socialtext: “Within a month, you’ll see people claiming there’s a social media bubblet.

Robert Scoble, during an interesting session on Microsoft’s Channel9: The most interesting thing we do is we put a face on our customers. Our competitiors haven’t included the customer.

Lynn Pryor, Microsoft: We pull in 700,000 unique users a month to Channel9, the company’s fairly new blog/wiki/community forum. Last month 6% of visitors were Linux users. MSFT has more than 1,000 bloggers now. (Scoble’s the most famous one; at last check he was the 78th most popular blogger on Technorati.) There are no corporate blog police or extensive written guidelines other than to say, Be smart.

Stats from the corporate communications panel:
– 98% of journalists go online daily,
– 92% go online for article research,
– 81% go on to do searching,
– 76% go on to find new sources and experts,
– 73% go on to find press releases (or so they claim).

JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.