I enjoyed word-of-mouth marketing firm GasPedal’s BlogWell program yesterday afternoon in San Jose. The focus was: “How big companies use social media: 8 great case studies on the best social media programs at large corporations.” I attended, wearing my social media in the enterprise consulting hat, to get a feel for how social media initiatives […]
Business
Report from Office 2.0
The wi-fi at the second annual Office 2.0 conference in San Francisco today was spotty, so I’m able to post this only now. I attended for the second straight year. Here are some photos. And here are some highlights: All the registrants received a free iPhone — pretty cool. (I didn’t because I’m a member […]
6 podcasting business models
Got back last night after speaking Friday at the Portable Media Expo & Podcasting Conference in Ontario, Calif. (See the schedule for day 1 and day 2.) I was on a Citizens Media panel with John Furrier of Podtech and Eric Rice of Audioblog, and I gave a 15-minute presentation about the collision between big […]
Business use of blogs
One of the things we’ll look at on SocialMedia.biz is the use of weblogs (and other social media) in the workplace. Here’s an update on corporate uses of weblogs. Companies that have launched blogs include: • Microsoft, whose Channel 9 community weblog features 1,000 Microsoft employees using text and video blog tools. The blog drew […]