Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Executive
Corporate social media workshop in LA June 24
Corporate social media workshop helps managers of enterprise social network and media projects. The workshop will introduce case studies, and highlights a blueprint for planning, implementing and measuring social networking pilots.