Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to […]
Social media marketing: Facebook & Twitter aren’t enough
Facebook and Twitter have brought new discipline to the practice of traffic generation, branding and customer engagement on the Web. Still, there are clear signs that Twitter and Facebook aren’t enough.
Social businesses: Glimmers of a macro trend
Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to […]
Social success: A case study of uTest’s Facebook Page
There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Social media now firmly entrenched in our lives
Top 10 Sectors by Share of U.S. Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% […]