42% of marketers now say Facebook is critical or important to their business. Check out these 5 lesser known Facebook marketing resources so you can market your company more effectively on Facebook.
marketing
Top 10 tips on how to get from 1 to 100K users
How do you get from one to 100,000 users? This is the million-dollar question that everyone’s trying to answer, isn’t it? Check out these 10 tips for growing your brand.
Don’t roll your eyes at social media influencers
Insincerity doesn’t work in PR, sales, marketing & online media. Social media online influencers may not know the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away. Socialmedia.biz’s Chris Abraham explains.
Customer service is the new marketing
In most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value. In many cases, there is no escape — except by changing the rules.
Here I’ll show how marketing can reinvent itself by using social business to tap a hidden gold mine. Here are the ways that CMOs can leverage digital world of mouth:
How social business will transform B2B Sales & Marketing
Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever.