Hello, Socialmedia.biz readers! I apologize for my silence, but I have been finalizing my book on social media and Web 2.0 optimization, which is now in print. I am excited to have it complete so I can actually engage in social media again! Over the next few months, I will post excerpts from the book, […]
Social media
BlogWell: How big brands use social media
Social media conferences seem to be sprouting up everywhere these days, but one conference consistently does an oustanding job of bringing in high-level people to explain how “big brands” — large corporations — are using social media in the enterprise: BlogWell. I attended the inaugural BlogWell, a joint venture of GasPedal and the Blog Council, […]
Social media success doesn’t start with ROI
The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability for social media increases every single day. Just last month, accountability was the basis for most of the discussion at ad:tech in San […]
A step-by-step video walk through of SM2
Socialmedia.biz’s Chris Abraham explores some of the ways SM2 by Techrigy can be used. Check out this step-by-step, unscripted (obviously) video guide to get the inside scoop.
Nudging, poking and insanity, oh my!
OK, folks, the next one of you who pokes or nudges me is going to get smacked. Alright, maybe not smacked, but I will certainly wave my fist in the air in your honor. What is it about these features that irk me so much? Ever since signing up for Facebook and Twitter I have […]