Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.
RSS Feeds
5 ways to increase the reach of your blog or RSS feed
You may be losing out on opportunities to improve the reach of your RSS feed or blog. These optimization tips can help: • Burn your feed to Feedburner.com. Take advantage of the optimization and analytics features they offer. • Offer alternate ways for readers to subscribe to your feed. Use FeedBurner tools like email subscriptions […]
Survival Guide Chapter 3: RSS feeds & blogs
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. […]
Practically painless FeedBurner Google transition
Several of my clients have expressed concern over having to transfer their RSS feeds from the traditional FeedBurner platform to the new Google Feedburner platform. Google is now requiring that Feedburner users make this transition, so I do recommend doing this right away. I made the transition myself to make sure there were no surprises […]