By Nina Pineda
The rise of social media has allowed users to stay connected with their family, friends and colleagues all around the world. Moreover, it has empowered businesses to stay on top of their customers’ minds, boost awareness for their brand and increase sales and leads.
These days, marketing your business and your products and services wouldn’t be complete without reaching out to social media influencers. Before you hire social media influencers, let’s define what influencer marketing is and why influencers can be important to your brand.
What is influencer marketing?
Influencers are people who have established a loyal following through their content on social media and other online platforms. They have the power to influence their followers when it comes to purchasing products or services. Hence, the term influencer marketing.
Influencer marketing is an approach where companies work with influencers to build brand visibility, tap into more markets, reach their target audience and drive sales. Influencers can promote the brand and the products and services. With the right plan and approach, they and their followers can bring your business significant growth and success.
Below, have a look at some impressive numbers that prove influencer marketing works in growing businesses and continues to be effective for established brands.
- About 90% of marketers who were surveyed say that return on investment from influencer marketing is comparable to or better than other marketing channels.
- 49% of consumers determine their purchases from influencer recommendations
- 22% of marketers find influencer marketing as the most cost-effective method of acquiring new customers
- Around 67% of marketing professionals set aside an increased budget for influencer marketing.
If you’re planning to adopt this strategy into your marketing efforts, you have to know where and how you can find influencers relevant to your industry. Here’s an infographic that shows how you can do just that.