Tips on social CRM for brands from an industry expert Guest post by Lauren Carlson CRM Analyst, Software Advice The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it’s the opportunity to speak with some of the greatest thought […]
social CRM
Social media marketing conference returns to SF
Socialmedia.biz readers get 20% discount on conference fee Guest post by Carla Schlemminger Just as the social media monitoring space starts to mature, the Social Media Marketing & Monitoring Conference returns to San Francisco this Monday. What: With the goal of arming marketers with the insights and information they need to dramatically enhance their […]
Top 20 social media monitoring vendors for business
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.