Pinterest is a powerhouse and is now driving more referral traffic than Google+, YouTube, and LinkedIn. With the ability to ‘repine’ and share, viral content will continue to bring in thousands of daily visitors for up to three to four weeks. Find out how you can use Pinterest to help drive traffic to your site.
Viral marketing
Real bloggers and real blogs always trump Robot Armies
Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet.
How to make your product go viral
Can firms engineer products so they’re more likely to go viral, so there’s contagion and dispersion?
Social Gaming Summit: Playing the distribution game
Is viral the only economically feasible way to distribute a social game? No, answered a panel of four game developers and publishers at the Social Gaming Summit in San Francisco which should have been called the “Facebook” gaming summit. Every time someone mentioned “social” gaming, someone asked the question, “Are you being social anywhere else?” […]
An interview with Martin Oetting of Germany’s trnd
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, […]