Brilliant inventions are usually both simple and elegant. Creating and maintaining a daily sponsored email newsletter that reaches influential movers and shakers is nothing new — it has comfortably existed since the early 90s. What Peter Shankman did, in creating Help a Reporter Out (HARO), was something supremely simple, graceful and generous, meeting a need […]
Archives for September 2009
Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts
Here is part 5 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike. Chapter […]
Pregtastic: Making Money from Podcasting
This interview is part of a series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how they’re making money from podcasting. Get your own sponsors Royce Hildreth […]
Social journalism: Using social networks to build community
Social journalism: Community building through social networks View more documents from JD Lasica. Here’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long. A half dozen newspaper executives thanked me for the presentation afterward, so the […]
AP News Registry aims at most flagrant infringers
More details about Associated Press’s move to protect its content unveiled at Seattle summit I left the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers yesterday just as two executives from the Associated Press were winding up their presentation on the new AP News Registry. The new initiative, announced in July, contains […]