Mobilizing your social network View more presentations from JD Lasica. Can individuals and organizations use social media to advance the social good and create meaningful societal change? In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what […]
Archives for October 2010
Social success: A case study of uTest’s Facebook Page
There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Outtakes from HealthCamp SF
Todd Park, CTO of the U.S. Department of Health and Human Services, at HealthCamp SF Bay. Here are some images I shot last Wednesday at the HealthCamp SF unconference at Kaiser Permanente in San Leandro — part of Health Innovation Week in the San Francisco Bay Area. Some 350 to 400 people turned out for […]
Are you ready for when the curtain goes up?
An excerpt from Jeffrey Hayzlett’s book ‘The Mirror Test’ Jeffrey Hayzlett, a friend of Socialmedia.biz, is the author of the best-selling book The Mirror Test and former chief marketing officer of Kodak. He is the keynote speaker at Search Engine Strategies Chicago, Oct. 18-22. Following is an excerpt from “The Mirror Test: Is Your […]
FleetWeek 2010: Adventures with Scribd
FleetWeek San Francisco 2010, Adventures With Scribd I’ve been wanting to use Scribd to share more anecdotal experiences. Today, I did just that. Check it out and let me know what you think. You can download my FleetWeek 2010 San Francisco Adventures With Scribd. It is free (unlike many of the presentations on Scribd). […]