Social activity in Manhattan from The Hotlist, a mobile startup. Advice from three startups on the digital creation process In any project you decide to embrace, there are key ingredients that must fall into place to build a solid foundation for success. We caught up with a number of new mobile and Web app […]
Archives for February 2011
15 ways to increase your brand’s impact on Facebook
Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count This is part 4 of a 4-part […]
Cheat sheet: Key principles of social media marketing on Facebook
Stash Tea lures newcomers with a sweepstakes and charms them with Tea Haiku Friday. The following is excerpted from Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook (Second Edition) by Dave Awl. Copyright © 2011. Used with permission of Pearson Education, Inc. and Peachpit Press. This is part 3 of a […]
Warning signs that your company will become the next Enron
When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem.
15 ways to increase your Facebook stature
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Secrets to becoming a Facebook power user: Use the right touch, tools & tactics to build authority This is part 2 of our 4-part series on using Facebook strategically. • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways […]