Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize.
Archives for August 2011
How WikiLeaks has changed the role of journalism
Kristinn Hrafnsson, spokesperson for WikiLeaks (photo by JD Lasica) WikiLeaks official criticizes New York Times before international group of journalists WikiLeaks has changed the role of journalism and “made journalists braver,” Kristinn Hrafnsson, the official spokesperson for WikiLeaks, told an international group of journalists assembled in Santiago, Chile, on Thursday. Braver, that is, with […]
Reimagining journalism in the age of social media
Reimagining Journalism in the Age of Social Media View more presentations from JD Lasica. 9 ideas for taking journalism to a new place Social media is far more than social marketing, which is why Socialmedia.biz returns regularly to the subject of how social is reshaping the worlds of media and journalism. I arrived in […]
Build Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
Why is the federal government regulating behavioral advertising?
Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.
For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City.