The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new […]
Archives for February 2012
How do people use the mobile Web?
Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it.
Why Timeline is a colossal blunder for Facebook
In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down.
Taste everything well before serving up your social media offerings
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an […]
TaskRabbit: Crowdsourcing comes to your neighborhood
Have you seen TaskRabbit’s iPhone app? Sign up for free and outsource small jobs and tasks to “TaskRabbits”. In a phrase, TaskRabbit is about service networking rather than social networking.