Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back.
Archives for October 2012
3 steps to verify your website on Pinterest
Pinterest is now giving website owners a way to verify your website on your Pinterest profile page, whether it’s your own page or your brand’s page. Here’s a simple three-step process for verifying you site.
11 Google Analytics tricks to use for your website
How do you get insights about my Google Analytics data? Don’t just look at page views or the number of visitors they get. Here are some Google Analytics tricks that you should use for your website.
Why Google Authorship matters to your business
If you create content on the Web, then your biggest challenge is to have people find you in search. If you create original content, someone, somewhere, at some point has ripped off your material and republished it as their own. Or perhaps they’re a partner site that has your permission to republish your content. Google, Bing and the other search engines often have a hard time determining who published it first and who’s the rightful owner. In other words, whose link should appear higher in the search results?
A visual guide to rich snippets [Infographic]
Rich snippets: Concert dates in Google. This is the first of a two-part series. Also see: • Why Google Authorship matters to your business Guest post by Selena Narayanasamy Director of Strategy Development, BlueGlass Interactive If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content […]