Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Guest post by Megan Totka ChamberofCommerce.com Twitter can be a powerful marketing tool for any small business. But it’s not easy navigating the fast and furious world of tweets and retweets—building lists, knowing who to follow, and […]
Archives for January 2014
Should you hire a social media community manager?
The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine.
7 social media hacks to bring more traffic to your business
A few key techniques can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you.
6 tips for creating a bond with consumers via social media
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan.
Why content marketing will ultimately triumph over link building
Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization.