Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, […]
Archives for March 2014
Why promoting a brand takes perseverance
In the Internet age, it’s no longer enough to be the best looking or most interesting, you really must be the most brave. Confidence wins the day when you’re promoting a brand.
Do your Twitter followers matter to your brand?
Building a good Twitter account can be a vital part of your brand’s online marketing presence, but stay aware that what you say and who you say it to can have a far-reaching impact on your reputation. It’s far better for your business in the long term if you build your Twitter reputation slowly.
Stop begging on social, it looks pathetic
If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated. Earned attention comes from an investment in your community with real returns, not just superficial social shares.
10 tips on using Pinterest for your small business
Pinterest is a great platform for promoting your small business. Here are 10 tips for marketing your small business on Pinterest.