Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do. Here are some tips to getting creative with marketing in ways that will have a big offline impact.
Archives for April 2014
How to make the most of LinkedIn
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. It should be a primary tool in your social media arsenal.
7 key tips on making sales via social media
Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
Build a video SEO strategy for your brand
When it comes to developing a video SEO strategy, defining and implementing a goal-driven strategy is key. Take a look at why SEO matters, possible goals for video SEO, and what a completed strategy looks like.
How to engage bloggers down the long tail
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s […]