While small businesses can’t match their rivals’ budget or resources, they can take advantage of tools that can raise the quality of their communication and collaboration. Here are five free or low-cost tools that will help small businesses get ahead.
Archives for June 2014
The inevitable rise of native advertising
Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content.
11 steps to creating truly awful content
Wouldn’t it be great if someone could simply explain to you the secret to creating great content? The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it.
6 things to keep in mind when hiring a social media expert
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators. Post by Andrew Lisa If you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice […]
Google begins to integrate G+ & YouTube channels
Google Plus is becoming more embedded into everything that is Google. For instance, if you want to start vlogging on YouTube, you’ll now be required to create a Google+ account.