With so much customer data available to modern businesses, here are four reasons to harness this information for your next marketing campaign.
Archives for May 2016
Why influencer marketing is an essential part of brand marketing strategy
New strategy provides proven effectiveness in reaching target audiences & increasing engagement The days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Consumers are bombarded by so many ads […]
Sharon Ryan, your newspaper group has a delivery problem
It’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice. I’m an entrepreneur, as well as a former journalist, so the one thing I can’t afford is to fritter away […]
Test driving the 2016 Chevy Volt
Consumer review: The 2016-2017 Chevy Volt is a green smart car to help save the planet while you have fun, but be aware of the tradeoffs.