Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground?
Archives for December 2016
What content to blog for search success
After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to […]
‘Fourth Transformation’ book: Brace for impact
Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead Title: “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything” Authors: Robert Scoble & Shel Israel My rating: ☆☆☆☆☆ Release date: December 7, 2016 on Amazon At the Launch Scale conference in San Francisco on Nov. 14, technologist-futurist Robert Scoble held forth for […]
The more the messier for search success
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk […]