Post by Jessica Santos Mobile marketers are constantly searching for ways to attract users to their apps — and keep them there. It’s an immense challenge: Apps lose 90 percent of their daily active users within 30 days after installation. On top of that, 23 percent of apps are used only once. So how do […]
Archives for September 2018
Virtual reality events usher in a new era
Here’s a recap of my participation in a virtual reality speaker series put on by High Fidelity, including a discussion of VR, AR and predictions for the future.