“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
marketing
2010 predictions & recommendations for Web 2.0 and social networks
The 21st century is proving to be volatile and disruptive in every way, and 2010 will continue the trend. Three disruptive forces are converging: the Industrial Economy, globalization, and the emerging Knowledge Economy.
Social media & startups: It’s a different ballgame
The social media disclaimer start-ups should know I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, […]
Highlights from ad:tech New York 2009
I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco. At this year’s New York conference […]
A step-by-step video walk through of SM2
Socialmedia.biz’s Chris Abraham explores some of the ways SM2 by Techrigy can be used. Check out this step-by-step, unscripted (obviously) video guide to get the inside scoop.