December 10, 2013

Crowd Companies: A brand council for the collaborative economy

by JD Lasica

Crowd Companies has just launched as a brand council for the collaborative economy. The new effort from Jeremiah Owyang takes the Sharing Economy, Maker Movement, crowdfunding, 3D printing and alternative currency and wraps them in a single metaphor: the Collaborative Economy Movement. Continue reading

October 21, 2013

Grow your online community by offering value

by Guest writer

Follow the 80/20 rule and know the difference between self-promotion & providing value Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission. By Mackenzie Fogelson CEO, Mack Solutions Building a community around your company is hard work. Just as with … Continue reading

October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

June 5, 2013

The importance of ‘the ask’ in social marketing

by Chris Abraham

Musician Amanda Palmer’s TED talk discusses asking for help; asking for what you want. Find out why the ‘ask’ is critical and may very well get you what you want. Continue reading

February 13, 2013

The real benefits of guest blogging

by Guest writer

Some people consider guest blogging to be one of the more powerful of available tactics, while others disregard guest blogging as highly misunderstood and misused. Our guest blogger discusses the benefits of guest blogging when done properly and showcases a personal case study. Continue reading

February 6, 2013

Online communities are discovered, not made

by Chris Abraham

Online communities are discovered; not made. Find out why great existing social networks are platforms to facilitate interactions, and are places that are only created with the support and input of users. Continue reading