Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
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Round two for forums and message boards?
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new […]
At Macworld: Steve Jobs unveils the iPhone
Steve Jobs on stage (photo by JD Lasica) This was the fifth Macworld Expo in San Francisco that I’ve attended, and it may have been the most memorable. I wanted to live-blog it, but I was told the conference hall didn’t have wi-fi. I’ve got a signal now. Here are my notes from Jobs’ keynote, […]