Based on CSRA’s recent research as well as my 25 years’ experience with guiding B2Bs’ adoption of disruptive technology, I predict that 2012 will see significant social business takeup among B2B pioneers. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be.
Human Resources
Two faces of social media: marketing vs. enterprise 2.0 collaboration
Sure social media is a great tool for marketing, but its communications capabilities make it a great tool for your company’s HR department as well. Here’s some of my coverage from the Enterprise 2.0 Conference in Santa Clara, Calif., in November.
How social tools are improving human resources
Human resources is a time- and people- intensive task. Social tools can be used to manage compensation, benefits, acquiring talent, grooming talent, aligning employee success with business success, matching like-minded employees and cultivating innovation within the organization.