Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that […]
Klout
How to boost your Klout score with Flipboard
Giving more than you take is one of the hardest things to do when it comes to participating in social media, but it’s also essential to increase your presence and credibility. Find out how Flipboard is making the task easier, and how you can boost your Klout score in the process.
5 tips on how to improve your Klout score
Klout identifies influencers and provides tools for influencers to monitor their influence. Find out why your Klout score matters and check out our five tips for boosting your numbers.
Blogger outreach is earned media not paid, right?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
Your followers care about you, but do you care?
In a time of personal need, many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid. This provides a good reminder as to why social media is not just strategy or tactic, it is also a meaningful culmination of people engaging with each other in sometimes very human and powerful — loving — ways.