Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
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Win the online reputation land war
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results […]
Remove those regrettable online reputation tattoos
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to […]
How to take control of your online reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As some of you may know, I recently onboarded as Team […]
Using Twitter Lists to manage your reputation
How to use Lists to monitor your personal & professional brands There’s been a lot of talk about Twitter Lists. How do you use them? How can they be improved? What is Twitter hoping to do with them … down the road? Not to mention the many posts on how pointless or awesome they are. […]