The magic behind Mint.com from JD Lasica on Vimeo.
The breakout success story in the online personal finance sector during 2009 has been Mint.com. The site allows you to track your spending and saving habits by automatically uploading statements from your banks and credit accounts and generating reports that show where the money is going.
On Monday came the news that software giant Intuit purchased Mint.com for $170 million. With 1.5 million users, Mint makes it fun and easy for people to manage their finances in the cloud. There’s even an elegant Mint app for the iPhone.
I arranged to interview Mint.com CEO Aaron Patzer at the recent Fortune Brainstorm:Tech conference in Pasadena. We ducked out of the noisy conference to an outdoor patio, so you’ll hear a fountain in the background.
Aaron discusses Mint’s main features, its growing popularity, and the site’s social media features. He’s no doubt quite rich as a result of Monday’s sale.
Watch, embed or download the video on Vimeo
Related
• In Buying Mint, Intuit Looks to Revitalize (BusinessWeek)
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
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