Rachel Sklar, Rachelle Hruska and Anastasia Liapis at last February’s Social Media Week. SF, London, Berlin to be part of wide-ranging global teach-in Spent an hour on a conference call this morning where it was announced that Social Media Week, inaugurated last February in New York, will expand to include San Francisco, London, Berlin, Toronto […]
Archives for December 2009
7 tips to increase your online media literacy
Is your BS detector optimized to deal with the new realities of democratic media? It’s become a truism that we’re all media creators now, from bloggers and podcasters to the most wet-behind-the-feathers Twitterer. Along with the new freedom to create comes more responsibility: The new media ecosystem places an increased burden on all of us […]
Social media & startups: It’s a different ballgame
The social media disclaimer start-ups should know I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, […]
Why B2B companies should be using social media
It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social […]
Loic Le Meur interviews Fabrice Grinda at Le Web
My client Fabrice Grinda was in Paris this week at Le Web ’09 after spending the past seven months abroad away from his New York City home. At Le Web, conference organizer Loic Le Meur conducted a fireside chat with Fabrice Grinda, co-CEO of free classifieds site OLX, Inc. Please check it out above.