Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.
Archives for June 2011
How to create a social media plan in 4 beefy steps
This is part three of our three-part Social Media Planning series, broken down into the following phases: Social media analysis Social media strategy Social media plan (below) In parts 1 and 2 we’ve looked at how to create a social media analysis and strategy. Now it’s time for four beefy steps for completing a social […]
How to become one of the most respected companies in your industry
One of the most critical and popular aspects of my business, Spark Media Solutions, is live event reporting and production, where I, backed by my team, attend conferences and trade shows and report on the event from the editorial viewpoint of the client. If my client is interested in a subject that happens to be the subject of a conference, then they want to be a participant in that conversation.
Journalism and the social media revolution
Jolie O’Dell of Mashable at “Journalism and Social Media.” Last night I attended a nice gathering at the San Jose Mercury News, organized by Social Media Club Silicon Valley, called “Journalism and Social Media.” The organizers put together a powerhouse panel made up of: • Kym McNicholas, anchor/reporter, Forbes Video Network. • Jolie O’Dell, reporter […]
Create a social media strategy in four steps
This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those […]