Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]
Archives for June 2011
A social media analysis in six steps
Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target […]
MyMic: Leave an audio comment on Facebook
If you’re launching a startup today, your best bet is to build on top of a widely adopted platform — Facebook, anyone? — rather than try to rally users to a completely new site. That’s the smart course LeaAnna Hernandez took with MyMic, a still largely undiscovered app (2,797 Likes) that lets anyone on Facebook […]
Top 10 Predictions on What’s Coming Up Next in Social Media
At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 […]
Latinos, education & tech entrepreneurship
How do you overcome the obstacles you face as a Latino in the fields of technology, math, science and engineering?
Step one, says Jennifer Arguello — one of the panelists at last weekend’s Latino 2 conference in Mountain View, Calif. — is to find kinship with people who face the same realities, to compare experiences and to ultimately find the path forward.