On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has […]
Archives for July 2011
Will auto-posting stunt the reach of your Facebook posts?
Manually posts may give your updates more traction Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not? Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would […]
Fire for effect when you can’t get a bead
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in […]
What a Linkedin InMap can tell you
ALinkedIn InMap is a tool that can help you visualize your profession network on LinkedIn. The tool generates a visual “map” of your entire network using nodes for each person in your LinkedIn network. Clusters are formed on your map based on how people are connected to you and to each other. In the map […]
Gary Vee on the disruptive force of social media
Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media. Ihad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and […]