If you use Google Analytics, you’ve undoubtedly seen a report like the one above. The problem is, there’s no breakdown of “social media” in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and “see” this traffic separately from the rest of their referrers. We know it’s mixed in with “referring sites” and “direct traffic” but luckily, there’s a way to extract that data in just a few simple steps.
Archives for July 2011
The synergy between social media and search
‘The more retweets a link receives, the better it performs in search results’ I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of […]
Top 10 Web apps we love — and why
We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.
The SEOmoz team decided on the Top 10 apps below (in no particular order).
Agile businesses don’t predict, they respond
Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.
As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time.
What kind of Web 3.0 world should we make?
Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.”