Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever.
Archives for March 2012
O’Reilly Where: The art and business of location
Get 20% off registration with discount code SOCIALBIZ Now in its eighth year, the O’Reilly Where Conference (formerly Where 2.0) is where the grassroots and leading-edge developers building location-aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms and hardware to gain a competitive edge. I’ll be attending again this year. […]
How to get over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you […]
4 reasons you need a mobile website
How does your website look on a smartphone? Just having a mini version of your existing website is probably not going to cut it. You need a mobile version that addresses the major pain points that your audience is experiencing. Find out why optimizing your site for mobile is key.
How to verify your Google Plus page
ness website.
Linking your Google Plus page will verify your page with Google, and help your page and your website place better in search results. Verifying your page also lets you place a badge on your website that will encourage users to add your page to their circles.