There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, […]
Archives for June 2012
Brands: How to cut your exposure to Facebook business risk
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Facebook will remain king, but social pure plays will fade
Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.
Don’t roll your eyes at social media influencers
Insincerity doesn’t work in PR, sales, marketing & online media. Social media online influencers may not know the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away. Socialmedia.biz’s Chris Abraham explains.
Facebook’s biggest barrier to enormous wealth? Trust
Image by RedKoala on BigStockPhoto Why Facebook will find it hard to monetize the social graph This is first of a three-part series on Facebook as an investment. Coming up: • Facebook will remain king, but social pure plays will fade • Brands: How to cut your exposure to Facebook business risk If Facebook’s […]