A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service.
Archives for March 2013
New to Twitter? 18 tips for newbies
Just getting started with Twitter? Learn the ins and outs of the Twittersphere with these 18 tips for newbies.
Why Facebook should stop charging to increase the reach of page posts
With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court.
SocialToaster: Super fans unite on behalf of brands
SocialToaster uses gamification to incentivize brands’ super fans to share and engage with brand-related content.
When a crisis hits, how graceful is your response?
Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together.