People have been using Twitter for public relations for some time, but usually in predictable (and not always effective) ways. Here are some smarter tactics for PR pros using Twitter.
Archives for July 2013
15 painful lessons you’ll learn working at a startup
Advice from entrepreneurs to smooth your journey Target audience: Entrepreneurs, startups, developers, venture capitalists (VCs). Working at a startup is a series of one painful lesson after another. Startup entrepreneurs tend to congregate at tech events to commiserate or brag about startup life. At the SF New Tech event in San Francisco earlier this month, […]
Hunting the big game of long-term clients
Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person.
How Google+ for mobile can enhance your business
How can Google Plus on your mobile device enhance your business? This article explores some of the options available to companies using G+.
Are you a social media marketing trapper?
Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage • Part three: Hunting the big game of long-term clients Target audience: Marketing professionals, SEO specialists, social media strategists, businesses. Ibelieve that all social […]