Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites.
Archives for November 2013
Where have all the keywords gone?
Now that Google has killed the Google Keyword Tool, what are some of the best alternatives? Bing Webmaster Toolbox, Ubersuggest, Wordpot and SEO Book Keyword Tool should be in your analytics arsenal.
Best practices for grassroots social media campaigns
Businesses are still doing fake grassroots campaigns online, or astroturfing. Here’s why that strategy should be replaced by one that emphasizes genuine engagement and brand recognition.
Our guide to social media curation
Learn the ins and outs of content curation including the best tools, measuring the success of content curation and the best ways of organizing the sources you’ve collected.
5 strategies to build a network of bloggers & journalists
Image by SalFalko on Flickr Identify influential gatekeepers, then offer value Target audience: Marketing professionals, brand managers, businesses, SEO specialists, PR pros, nonprofits, educators, Web publishers, journalists. Guest post by Alicia Lawrence Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public […]