How to build an online community? That’s up to your community. Your first 10 members will define your 100 will define your 1,000 will define your 1,000,000. So invite your early members carefully.
Chris Abraham
Why Google Plus is the antisocial network
The best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. What Google Plus has to learn.
Why Google Plus is more like a forum than a social network
Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.
The inevitable rise of native advertising
Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content.
Google begins to integrate G+ & YouTube channels
Google Plus is becoming more embedded into everything that is Google. For instance, if you want to start vlogging on YouTube, you’ll now be required to create a Google+ account.