Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
Sales
2012: The year of B2B social business adoption
Based on CSRA’s recent research as well as my 25 years’ experience with guiding B2Bs’ adoption of disruptive technology, I predict that 2012 will see significant social business takeup among B2B pioneers. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be.