Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
social network
A blueprint of how to succeed in social media
Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how […]
Social businesses: Glimmers of a macro trend
Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to […]
17 visionaries predict impact of social on the enterprise
The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Here are perspectives of highly experienced execs who share their thoughts on how Web 2.0 is changing their businesses and mindsets.
MyHeritage updates its Family Tree Builder
MyHeritage is a social network and software for genealogists. Launched in 2005, MyHeritage has since accumulated 33 million users worldwide. The company helps people build family trees, share them with their relatives and stay in touch with their loved ones. They are the most popular free family tree website, according to ProGeneologists.com. Family Tree Builder, […]